Untangled Web: New Environmental Information Center from GE Helps Specifiers and Customers Cut Speedier Path to Greater Sustainability, Bottom Line Gains
Launching in June 2008, the site goes in-depth on legislation, laws, compliance codes, technology, specification information, EPAct and a variety of sustainability topics, including the U.S. Green Building Council's voluntary LEED® Certification programs, GE's lighting products of ecomaginationSM and how specific GE lighting and electrical products contribute to various LEED certifications, including LEED-NC (new construction) and LEED-EB (existing building).
GE designed the site with a compilation of information for architects, lighting designers, engineers, facility managers, construction managers, contractors, real estate professionals, government officials, end-user customers, distributors and OEMs.
"Visitors to our Environmental Information Center will notice that we've gone not just a mile wide, but also a mile deep in terms of what's presented," says Heather Wilson, ecomagination marketing manager, GE Appliances & Lighting. "This extension of our customer education effort brings calm and order to the storm of information that our customers face every day about sustainability and the environmental and financial benefits of energy efficiency."
One of GE's motivations in creating the site was to anticipate growing interest in LEED certification. The U.S. Green Building Council expects the number of LEED-certified buildings will climb 20 times higher between 2006 (4,500 buildings) and 2010 (100,000 buildings). LEED is a voluntary building standard created by the U.S. Green Building Council, an independent environmental advocacy organization in Washington DC.