Every Second Counts: GE’s Bright from the Start® CFL Light Bulb Meets Consumers’ Need for Instant Brightness and Energy-Efficient Lighting
EAST CLEVELAND, Ohio — September 3, 2013 — (NYSE:GE) — When you flip the switch, you don’t want to wait for your compact fluorescent (CFL) light bulb to brighten up. GE Lighting’s award-winning Bright from the Start®, a hybrid halogen-CFL light bulb that provides instant brightness, is now available at Target in a 100-watt replacement bulb for table or floor lamps, as well as globe lights commonly used for bathroom vanity lighting and recessed lighting in kitchen, living and dining rooms.
Similarly, for Target NASCAR Sprint Cup Series driver, Juan Pablo Montoya, every second counts on and off the race track. Juan, his wife, Connie, and their three kids put GE’s Bright from the Start to the test in their own home to see if it could keep up with their fast-paced lifestyle.
“I love the energy savings that CFLs provide, but didn’t like the amount of time it took to warm-up for full brightness,” said Connie. “GE’s Bright from the Start bulbs are instantly bright, but use a lot less energy than traditional bulbs.”
GE engineers have designed this CFL light bulb so that when you flip the switch, GE’s Bright from the Start illuminates instantly thanks to a Brightness Booster™, a halogen capsule. After about a minute, the CFL reaches full brightness and takes over, providing warm-tone, energy-saving light. In fact, each 100-watt replacement Bright from the Start bulb will save consumers $39 over the life of the bulb, based on three hours of operation.
Whether you’re using Bright from the Start CFLs in your bathroom, kitchen or dining room, these bulbs provide a similar soft, warm light like an incandescent. Great for high-use table lamps and fixtures where you want instant illumination and energy-efficient lighting, Bright from the Start CFL bulbs have the familiar shape of their incandescent counterparts – so you won’t notice any difference.
“We really like the flow of our home – especially when entertaining all of our family and friends – but we wanted to use energy-efficient lighting in the busy areas of our condo and create visual separation from our kitchen to the dining room,” continued Connie. “By using a mixture of GE’s Bright from the Start bulbs, we were able to have functional lighting in the kitchen, while creating a more inviting and relaxing environment in the dining room.”
Enter GE’s Every Second Counts Sweepstakes
GE Lighting is giving consumers the chance to win and spend a day with the Target Chevrolet SS driver and pit crew. Enter to win GE Lighting’s VIP Race Pass for two at the May 2014 Charlotte Cup by visiting Facebook.com/GELighting. While entering the sweepstakes, consumers can learn more about GE’s energy-efficient lighting, like the Bright from the Start CFL, and access an energy-savings and usage calculator.
No purchase is necessary to enter. Visit GE Lighting on Facebook through October 31, 2013, and eligible entrants can follow the on-screen prompts to complete the necessary sweepstakes fields. One entry per person/email address is allowed during the sweepstakes period, September 1 – October 31. Official Rules apply.
About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 14,000 people in more than 100 countries, and sells products under the reveal® and energy smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.