GE Lighting Launches Sweepstakes for Blu-ray and DVD Release of DR. SEUSS’ THE LORAX

Grand Prize Includes a Trip for Four to Universal Studios Hollywood

EAST CLEVELAND, Ohio — August 7, 2012 — (NYSE:GE) — Visitors to the GE Lighting Facebook page can enter for a chance to win a grand prize VIP trip for four to Universal Studios Hollywood or a Blu-ray combo pack for one of this year’s top animated films, Dr. Seuss’ The Lorax, as part of a GE Lighting nationwide sweepstakes running through October 31, 2012.
 
In celebration of the film’s Blu-ray and DVD debut on August 7, GE is working with Universal Studios Home Entertainment to share the film’s environmentally conscious message in conjunction with its energy-efficient light bulbs, including the energy-efficient soft white bulbs, energy smart® LED bulbs and an energy smart® Bright From the Start™ CFL that uses a halogen capsule inside a CFL spiral™ to provide instant brightness.
 
The grand-prize trip to Universal Studios Hollywood in California includes round-trip airfare for the winner and three guests to Los Angeles, a three-night hotel stay, four Universal Studios VIP Experience tour tickets and free admission to the Universal Studios Hollywood theme park.
 
In addition to the grand prize, 100 lucky winners will receive a Blu-ray™ combo pack, which includes a DVD, Digital Copy and UltraViolet, of Dr. Seuss’ The Lorax. Entrants can print a coupon good toward GE’s energy-efficient light bulbs.
 
“We share a belief with Dr. Seuss’ The Lorax when it comes to the environment. At GE Lighting, we are committed to investing in innovative and environmentally preferable solutions that provide value to our customers,” says Jeff Patton, general manager of consumer marketing, GE Lighting. “We are leading a lighting revolution with products that combine long life and energy savings with the reliability of the GE brand.”
 
The impact of energy-efficient lighting solutions is significant. For example, if every U.S. household replaced just one 60-watt incandescent bulb with a GE 13-watt CFL, approximately 1.8 million metric tons of CO2 emissions would be avoided on the power grid per year, equivalent to the annual CO2 emissions of 698,000 cars on U.S. roads or the amount of CO2 absorbed annually over 970,000 acres of Southeastern U.S. forest trees.
 
How to Enter
No purchase is necessary to enter. Visit GE Lighting on Facebook through October 31, 2012 and eligible entrants can follow the on-screen prompts to complete the necessary sweepstakes fields. One entry per person/email address is allowed during the sweepstakes period, August 1 – October 31. Official Rules apply.
 
While entering the sweepstakes, consumers can learn more about GE’s energy-efficient light bulb options, like the energy smart® Bright From the Start™ CFL, and access a cost-savings calculator.
 
About Dr. Seuss’ The Lorax
The imaginative world of Dr. Seuss comes to life like never before in this visually spectacular adventure from the creators of Despicable Me! Twelve-year-old Ted will do anything to find a real live Truffula Tree in order to impress the girl of his dreams. As he embarks on his journey, Ted discovers the incredible story of the Lorax, a grumpy but charming creature who speaks for the trees. Featuring the voice talents of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White, Dr. Seuss’ The Lorax is filled with hilarious fun for everyone! Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). 
 
For more information, please visit www.theloraxmovie.com.
 
About Universal Studios Home Entertainment
In honor of its Centennial anniversary, Universal Pictures proudly salutes 100 years of unforgettable films that have entertained audiences and touched the hearts of millions around the globe. In celebration of its first 100 years, Universal Studios Home Entertainment is proud to present a selection of its many beloved movies as part of an extensive year-long program that underscores the studio’s rich cinematic history and indelible cultural impact.
 
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
 
About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient lighting solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx, Immersion™, Infusion™, Lumination™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.