Grocer Finds GE’s New LED Fixture IS the Answer for Lighting That Lasts

EAST CLEVELAND, Ohio (May 29, 2014)—Staying on the cutting edge of technology is one way Heinen’s Grocery Store creates an experience that keeps shoppers coming back, and lighting is essential to this equation—minus the time and cost of replacing lamps. When the Northeast Ohio grocer went looking for lighting that could last, it found an ally in GE—and an answer in LED—that together keep the ladders and lifts tucked away.

“We were always relamping,” said Bill Wells, director of store planning, regarding some Heinen’s Grocery Store locations. “In the aisles we used a pendant-mounted HID fixture that was fine for many years. The thing was, half the lamps died before their rated life, while others lived well beyond it. We don’t fight that anymore.

Watch as retailers transform their stores with GE's easy-to-install Lumination™ IS Series LED Luminaires.

“LED got rid of lamps—now we have assets.”
Heinen’s Grocery Store first developed plans to refashion many of its 19 neighborhood locations nearly five years ago. As efforts progressed, so did the grocer’s interest in the latest energy-efficient innovations for commercial buildings, particularly LED lighting.

“When LED came on the scene, it allowed us to deal with the issues of specialty lighting,” Wells said. “It gave us the color we wanted, and our replacement lamp orders went way down. It’s a hassle to drag a lift on the floor and wheel it around just to change lights. We were burning too many resources on burnt bulbs.”

In four stores, Wells first opted for a T5 solution, making Heinen’s Grocery Store an early adopter of the highly efficient fluorescent technology. In the center ceiling, overtop of main aisles, 350-watt HID fixtures were converted to single lamp high output (HO) T5 arrangements.

“Our ceilings are pretty high, around 16 to 18 feet. With HID you have to generate a lot of light at the source to get it to the floor. And there’s glare—almost a haze,” said Wells. “We brought the new T5 fixtures down several feet, which helped to hit the bottom shelves, and it gave us a good, even light on all the product surfaces. Overall it was much better than HID.

“But we were still hoping for an LED solution.”
At last, at Heinen’s Grocery Store in Twinsburg, Wells’ patience was rewarded with an LED fixture that promised to leave replacement lamps in the past. Leff Electric, a long-trusted electrical supply distributor, presented him with GE’s new Lumination™ IS Series LED Luminaire, a product of GE ecomagination℠.

“GE jumped ahead with this suspended linear fixture—my first reaction was ‘wow!’” Wells said. “It’s cool and cutting edge. In fact, we were about to go with another option until Leff said to us, ‘Hold on, GE has something we really think will work for you.’”

Unlike traditional fluorescent lamps, GE's Lumination IS Series Luminaires provide an indirect light source for a more sophisticated appearance. The suspended LED fixtures are highly energy efficient at 105-115 lumens per watt (LPW) and offer long 65,000-hour life to slash relamping costs. Both 1'x4' and 1'x8' models snap together to create long continuous runs.

“The price was right, the product fit our needs, and we knew GE would stand behind its commitment, so we decided to go with the Lumination LED fixture,” said Wells. “GE also presented different lighting designs and helped determine the final layout. And still, you just don’t know what you’re getting into until you install it, so having Leff there to see that everything went smoothly was a benefit.

“The first time I looked at the aisles versus those that didn’t have the light—it was a double wow!”
Wells notes that while he has designed buildings and worked with lighting professionals for 30 years, some things, like great service, never change.

“Someone to do the lighting design, and who can give me accurate light levels, then turn around and sell me those products and stand behind them—that’s what I want.”

Moving ahead, Heinen’s Grocery Store will evaluate additional LED lighting options from GE including Albeo™ high bay fixtures to add “punch” in its produce departments. Already, GE’s Evolve™ LED Area Lights have been installed in one store parking lot and soon will be added to a warehouse location as well.

As for Wells, he believes Heinen’s Grocery Store has found its answer.

“If I can cut my electric cost and my maintenance cost, who wouldn’t do that? It just makes good business sense.

“If it’s not an LED solution, we’re not interested.”
To learn more about supermarket lighting that lasts, visit To learn more about GE’s commitment to innovative solutions to today’s environmental challenges, visit

About Heinen’s Grocery Store
Joe Heinen opened his first Heinen's supermarket in 1929 as one of the best meat markets in Cleveland. Nineteen neighborhood stores later, and now in the Chicago suburbs, Heinen's is a family-owned and operated chain of grocery stores offering an entire line of fine foods. Heinen's employs over 3,000 associates. Today, Joe Heinen's twin grandsons, Jeff and Tom Heinen, carry on the family legacy of unrivalled quality food and world-class customer service. Visit to learn more.

About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 13,000 people in more than 100 countries, and sells products under the reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. GE works on things that matter to build a world that works better. For more information, visit