High-Tech Holidays: GE Brand LEDs Light Up Tradition and Imagination

CLEVELAND, Ohio — (NYSE: GE)  Whether trimming the tree or the house, consumers now have more ways to add pizzazz to holiday décor without draining energy, physically or electrically. Santa's Best Craft, LTD., a GE Lighting licensee, is expanding its line of GE-brand holiday lighting with Color Effects™ outdoor color-changing LEDs and adding new Easy Shape Technology™ to its pre-lit indoor Christmas trees. Both are simple to install and operate while producing radiant light that consumers can afford to keep on all season long.

Tis' the season to be bright
New to the growing line of LED holiday lights is GE-brand Color Effects outdoor color-changing string lights, icicles and holiday yard sculptures. These rich-looking LEDs are Energy Star® qualified, using 20 percent of the energy traditional lights consume and lasting up to 10 times longer to produce eye-catching, energy-conserving results.

The dazzling effects of the G-35 string sets and icicle-style lights are easily operated with a control box that allows the user to choose between 14 color-changing patterns. Plus, both types come with a remote control for easy operation from inside the house. Because long-lasting LEDs have no heat-producing filament, they're also much more durable. So if one bulb goes out, the rest continue to work. Available in light counts of 36 and 50 and lengths ranging from 29-40 feet, the LEDs are rigorously tested, built to last, and come with a 3-year limited warranty.

GE brand Color Effects yard sculptures come in a variety of styles — including snowmen, snowflakes, Santas and Christmas trees — so consumers are sure to find exactly what they need to enhance holiday traditions. They are available in light counts of 40, 48 and 50 with 8-14 color-changing patterns. The GE-brand Color Effects sculptures range in price from $59 to $79 and are available at Lowe's, Sears, Costco, and other retailers nationwide that carry GE brand holiday products.

Don we now our LEDs 
Simplify your holiday decorating with a pre-lit Christmas tree featuring new GE-brand Easy Shape Technology. The pre-lit trees are wrapped with Energy Smart® LED light sets that use up to 80 percent less energy and last longer than traditional incandescents. The easy-to-assemble tree goes up in minutes and uses memory steel branches so they spring into shape to maintain a natural, out-swept silhouette. These Constant ON™ trees ensure that light strings will stay lit even if a bulb becomes loose.

GE brand Easy Shape Technology trees are available in 7.5 foot and 9 foot sizes at Costco Wholesale and range in price from $349 to $499. The Easy Shape Technology is also available in a new line of incandescent trees at Costco with a range in price from $249 to $299.

The history of holiday lighting
A little-known fact about holiday lighting is that it was first created in 1880 when Thomas Edison decided to string a strand of electric lights outside of his Menlo Park Laboratory for the nearby railroad passengers. Ever since, GE brand holiday lighting has helped spread cheer across the globe. For more information on the history of holiday lighting, visit http://www.gereports.com/holiday-cheer-our-colorfully-lit-gift-to-you/.

To view videos and interactive demonstrations of the Color Effects and Easy Shape Technology products, visit www.geholidaylighting.com. Consumers can test the 14 different Color Effect patterns, download instructions on how to assemble the Easy Shape Technology pre-lit trees and more!