Plaza Indonesia Sparkles with 25,000 New GE Lights Saving $373,000 a Year

EAST CLEVELAND, Ohio — December 19, 2012 — (NYSE:GE) — Plaza Indonesia, a well-known landmark in the heart of Jakarta city, has upgraded its lighting systems and replaced existing lights with the latest energy-efficient solutions from GE Lighting. The integrated development stands tall with its design-forward architecture and articulated spirit of energy conservation. Plaza Indonesia comprises four buildings namely: “The Plaza Office Tower”, “Plaza Indonesia Shopping Center”, “Grand Hyatt Hotel Jakarta” and “Keraton at the Plaza Private Residences and Luxury Collection Hotel”.

About 25,000 light points for both exterior and interior environments were replaced with new energy-efficient lights from GE including LED PAR30, LED PAR38, LED GU10 and T5 Starcoat lamps as well as Tetra® LED miniMAX, PowerWhite, PowerMAX, Contour and Linear Wall Wash systems.

Mr. Hari Njotowidjojo, sales project leader of GE Lighting Indonesia, commented: “GE has a comprehensive range of lighting products to meet the individual requirements for specific environments. Upon discussing with the Plaza Indonesia team and truly understanding their business operations and lighting requirements, we proposed and successfully implemented a total solution that met both the client’s requirement for good quality lighting in respective environments as well as significant savings in terms of energy usage and ongoing maintenance costs.”

Mr. Herman Bunjamin, Property Director of Plaza Indonesia, added: “We chose GE Lighting because of its excellent quality of light. Not only that, the GE team offered us a convenient one-stop solution that took into consideration the unique and different requirements for the respective spaces within our integrated development. From the exteriors of this landmark to the interiors of the offices, shopping center, and luxurious rooms at our hotels and residences, the new GE lights have given an added sparkle to the development. We look forward to working with GE again on our future lighting needs.”

About 25,000 light points for both exterior and interior environments were replaced with new energy-efficient lights from GE.

Appropriate Illumination for the Interiors of an Integrated Development:
As a symbol of luxury in Jakarta, Plaza Indonesia still forwards the spirit of saving energy. To help achieve the goal of saving energy, GE Lighting provided energy-efficient solutions for all four buildings throughout Plaza Indonesia.

In The Plaza Office Tower, the existing lights were replaced with GE’s T5 Lighting System, which will generate energy savings of 30-40 percent compared to the regular conventional TL T8 systems. Ideal for office areas, the elegant, slim Starcoat T5 fluorescent lamps are environmentally sensitive with only 3 mg of mercury and offer a high energy efficiency of up to 104 lumens per watt. Besides, the extra-long rated life of 36,000 hours contributes to greatly reduced maintenance and replacement costs.

For the respective interior environments of the shopping center, residences and hotels, Plaza Indonesia previously used a combination of 50-watt halogen lamps as well as the 35- and 70-watt metal halide lamps. Now, Plaza Indonesia has replaced them with GE’s LED GU10, LED PAR30 and LED PAR38 lamps, which can achieve very significant energy savings.

The LED GU10 is GE’s LED small spot lamp and has a long rated life of 25,000 hours at 70-percent lumen maintenance. It offers substantial opportunities to reduce energy consumption and maintenance costs especially for hotel, restaurant and commercial lighting applications. The LED PAR30 and LED PAR38 lamps both have a long rated life of 25,000 hours, and can reduce energy consumption, which are very suitable for long hours lighting applications in hotel, mall and supermarket areas.

Lighting the Exterior of a Landmark
GE’s new signage lights have added a new brilliance to the exteriors of Plaza Indonesia, in particular for “The Plaza” Office Tower and “Keraton at the Plaza Private Residences and Luxury Collection Hotel”. The use of GE’s Tetra LED PowerWhite outdoor signage and Tetra LED Contour systems is a more energy-efficient solution compared to the previous T8 and cold cathode lights used. 

The Tetra PowerWhite (white for The Plaza) and PowerMAX (warm white for Keraton) systems provide for miniature channel letter lighting for logo letters and are also ideal for cove lighting, accent or border lighting for commercial buildings. The OptiLens maximizes the area of light coverage to produce outstanding uniformity. It comes with easy mounting and an over-molded design which protects the components from moisture. Users have a choice of a full range of colors including white, warm white, red, blue and green.

Reaping Returns and Reducing Environmental Impact
With GE Lighting’s new lighting solution, Plaza Indonesia will enjoy estimated savings of $373,000 per year on energy and maintenance costs based on its usage and electricity rate. This translates to a lighting project payback period of just one year. From an environmental protection perspective, the energy savings is equivalent to eliminating 5,744,200 lbs. of carbon dioxide car emissions per year―equivalent to planting 712 acres of trees.

For more information about this installation and the GE Lighting products used, please visit

About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

50 Years of LED Innovation
Oct. 9, 1962, GE scientist Dr. Nick Holonyak, Jr., invented the first practical visible-spectrum light-emitting diode (LED). In the 50 years since, GE has been on the forefront of LED innovation. The company has released inspired LED products for both residential and commercial settings, from the first ENERGY STAR®-qualified A19-shaped LED bulb to LED street lighting that illuminates cityscapes the world over.