Martin Truex, Jr. to Pilot the No. 1 GE Reveal® Chevrolet at Michigan and Sonoma

CONCORD, N.C., June 10, 2009 — (NYSE: GE)  Earnhardt Ganassi Racing with Felix Sabates and GE Appliances & Lighting's lighting business have announced that the GE Reveal® light bulb brand will be the primary sponsor on the No. 1 Chevrolet of Martin Truex Jr. for multiple races during the 2009 NASCAR Sprint Cup Series (NSCS) season. GE Reveal light bulbs will make their debut as primary sponsor of the No. 1 Chevrolet this weekend, June 14 at Michigan International Speedway. GE will follow Michigan with the June 21 race at Infineon Raceway in Sonoma, Calif. The light bulbs bring Clean, Beautiful Light™ to any space and Truex hopes that space is Victory Lane in Michigan and Sonoma. 

The No. 1 Chevrolet Impala SS's bright blue design draws inspiration from the blue coloring of an unlit GE Reveal light bulb. Race fans should be sure to look for the iconic GE script logo on the hood of the No. 1 Chevy along with the rainbow-hued logo of GE Reveal running down the car's quarter panels.

Notes of Interest:

TRUEX at MICHIGAN: Martin Truex Jr. will be making his seventh career NSCS start at Michigan this weekend when he takes the green flag in his No. 1 GE Reveal Chevrolet. Truex's best NSCS start came during the first Michigan race in 2007 when he started eighth and finished second. When the Series returned to Michigan later that summer, Truex proceeded to bring home a consecutive second place finish. Truex has also made the most of his two Nationwide Series (NNS) starts at the track with two Pole Awards and two top five finishes at the track in the NNS. His best finish came in 2004 when he finished third.

TRUEX HISTORY: Truex has a total of 131 starts in the NSCS, with one win, 12 top-five finishes, 34 top-10 results, and two pole awards. The Mayetta, N.J. native made his mark in the NSCS after claiming his first pole award, seven top-five finishes, 14 top-10s, and his career first victory at Dover International Raceway during the 2007 season. The win catapulted Truex and his team in to the Chase for the Sprint Cup where they finished 11th in the 2007 points standings. Truex is a two-time winner of the NASCAR Nationwide Series Championship in 2004 and 2005.

Clean, Beautiful Light™: Introducing the latest addition to the GE Reveal family, GE Reveal compact fluorescent light bulbs. Now you can enjoy the Clean, Beautiful Light of Reveal longer than ever before!
  • Enhances surroundings, colors appear more vivid.
  • Uses 73 to 78 percent less energy, compared with standard incandescent equivalent.
  • Lasts 5 years (based on 4 hours use per day at the rated life of 8,000 hours), 8 to 10 times longer than the standard incandescent equivalent.
Quoteboard:

Kathleen Sterio, general manager of consumer marketing, GE Appliances & Lighting: "We're introducing a great mix of new GE lighting products in 2009, including the new GE Reveal CFL. As racing fans, we know that Martin's No. 1 Chevrolet is a great launching pad for our campaign to tell the world about all the benefits of GE Reveal CFLs."

Steve Lauletta, president, Earnhardt Ganassi Racing with Felix Sabates: "We are very happy to be collaborating with such a powerful brand like General Electric as primary sponsor for the race in Michigan. They have been an associate sponsor with our team for 10 years now but it will be nice to see that big GE on the hood of Martin's No. 1 Chevrolet. "

Martin Truex Jr., driver: "I can't say enough about carrying the iconic GE logo on the hood of my Chevrolet this weekend in Michigan and the following week in Sonoma. GE is one of those iconic American brands and to be able to represent such a respected brand is important to me. We use these fantastic GE Reveal light bulbs in my house!"