GE’s Energy-Efficient Soft White Halogen Light Bulb Offers Big Savings

EAST CLEVELAND, Ohio — June 25, 2012 — (NYSE:GE) — It’s a bulb that looks and feels like the age-old incandescent with a big difference – energy savings. GE’s Energy-Efficient Soft White bulb saves as much as 28 percent in energy costs and is gaining traction as consumers look for new energy-efficient alternatives.
GE has offered halogen bulbs in its portfolio for years, but is currently re-introducing them under the Energy-Efficient Soft White name. This namesake was intentionally chosen to convey the similarities between incandescent and halogen technologies, as GE’s incandescent bulbs have been marketed as “Soft White” bulbs for years. By adding the energy-efficiency phrase to the halogen version, GE teams hope consumers understand they won’t lose anything by making a switch from standard incandescents – they’ll just save more in efficiencies.
Using halogen technology, the Energy-Efficient Soft White bulb runs using less energy and costs less to operate than the traditional incandescent bulb. At the same time, it performs like incandescent bulbs and delivers nearly the same brightness.
“The unique thing about the Energy-Efficient Soft White is that it’s a simple replacement,” says Anh Marella, product manager for GE’s Energy-Efficient Soft White bulbs. “It can be used in the same applications as incandescents and provides very similar light output. Basically, the soft white light you use and love today with incandescent bulbs, you’ll have tomorrow with Energy-Efficient Soft White.”
Energy-Efficient Soft White
The reintroduction of the halogen bulbs under the Energy-Efficient Soft White name was intentionally chosen to convey the similarities between incandescent and halogen technologies.

Technology Behind the Bulb
GE’s Energy-Efficient Soft White bulb has a tungsten filament just like the incandescent bulb, but is also filled with halogen gas. When a bulb is lit, tungsten from the filament evaporates inside the bulb (a key difference), providing illumination while allowing the bulb to last longer. The halogen gas then carries the evaporated tungsten particles back to the filament and re-deposits them. This gives the Energy-Efficient Soft White bulb a longer life than traditional incandescent bulbs. 
Favorite Incandescent Features Duplicated
Energy-Efficient Soft White bulbs are housed in A-line shells to look just like incandescent bulbs, plus they’re fully dimmable. In addition, while some other energy-efficient alternatives experience a delayed start during the bulb’s warm-up phase, Energy-Efficient Soft White bulbs start instantly. They also emit a warm, inviting white light output very similar to incandescents without running any hotter.
Energy Savings and Longer life
Traditional incandescent bulbs last up to 1,000 hours, and the Energy-Efficient Soft White bulb lasts as long or longer. While almost as bright as an incandescent bulb, this technology requires significantly less energy -- up to 28 percent less. To find out how much they can save by making a switch, a savings calculator is available at Consumers simply input how many bulbs they’ll be swapping in what applications, and their potential savings is revealed. 
Best Applications
The Energy-Efficient Soft White bulb is appropriate for most any application, from accent to spotlighting to general lighting. Its warm, white light makes colors appear more vivid in any setting.  
Variety, Pricing and Availability
This GE bulb is available in 29-,43-,53- and 72-watt varieties. These varieties replace 40-, 60-, 75- and 100-watt incandescent bulbs, respectively. They are offered in Clear, Reveal®, Soft White or Soft White Reveal styles at retailers nationwide.
To learn more about the Energy-Efficient Soft White bulb and other energy-efficient alternatives, visit   
About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve ™, GTx, Immersion ™, Infusion™, Lumination® and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit