New GE Lumination™ EL Series Suspended LED Luminaires Cut Interior Retail, Office Lighting Convention While Slashing Energy Costs

EAST CLEVELAND, Ohio — April 15, 2013 — (NYSE:GE) — Today’s LED retail and office lighting fixtures that marry fashion and function are creating more modern ceiling landscapes and visually striking possibilities for lighting designers. With the new Lumination™ EL Series LED Luminaire, GE continues to lead the way to inspired indoor spaces with a never-before-seen LED lighting technology option. Minimal and exceptionally thin, the blade-like fixture stabs at the heart of conventional design while slashing energy costs at the same time.

When switched on, the Lumination EL Series LED Suspended Luminaire produces an even glow, and when off appears nearly transparent with individual LED diodes hidden inside the frame so as not to detract from the look of the environment where it is installed.

The thin, uniformly illuminated LED blade is suspended from the ceiling and powered with GE’s Intrinsx™ Optical Technology that maximizes the performance, control and efficiency of each LED diode—directing otherwise wasted light to where it is needed. This makes GE’s new fixture an ideal LED solution for retail lighting, open-plan offices and other general ambient lighting environments.

GE continues to lead the way to inspired indoor spaces with the new Lumination™ EL Series LED Luminaire. The thin, uniformly illuminated LED blade is suspended from the ceiling and powered with GE’s Intrinsx™ Optical Technology that maximizes the performance, control and efficiency of each LED diode.

 

“Efficient lighting is all about focusing a light source exactly where you need it, such as at the bottom shelves in store aisles,” said Simon Fisher, General Manager EMEA – Commercial Office, GE Lighting. “Lumination EL Series Luminaires are perfectly suited for store aisle lighting because they can deliver precise, uniform light directly to the lower shelves, pushing light through and drawing attention to poorly lit items on the bottom shelf. Store managers can maximize valuable shelf space without having to worry that lower-shelf items will be overlooked by customers.”

A product of GE ecomagination℠, Lumination EL Series LED Luminaires offer a multitude of benefits compared to traditional fluorescent and halogen lighting, including improved energy efficiency, longer life and high-quality color consistency. Rated for 50,000 hours, the LED fixtures are fully dimmable and can be linked to sensors and controlled according to the level of natural light present to provide the best possible energy savings.

GE’s Lumination EL Series LED Luminaires are available with different mounting options that allow for suspension with remote gear housing, surface mounting for solid ceilings or installation onto a track system. Their thin-yet-durable design—the fixtures measure 48-inch and 72-inch lengths at 10 inches high and just 2 inches deep—allows them to also be connected together in long, continuous runs for maximizing  lumen (light) output.

To learn more about Lumination LED lighting technology and fixture solutions, call 888-MY-GE-LED or visit www.gelightingsolutions.com. Read more about GE’s commitment to innovative solutions to today’s environmental challenges at www.ecomagination.com.

About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

50 Years of LED Innovation
Oct. 9, 1962, GE scientist Dr. Nick Holonyak, Jr., invented the first practical visible-spectrum light-emitting diode (LED). In the 50 years since, GE has been on the forefront of LED innovation. The company has released inspired LED products for both residential and commercial settings, from the first ENERGY STAR®-qualified A19-shaped LED bulb to LED street lighting that illuminates cityscapes the world over.